AlpicT – Lake Geneva ICT Cluster

The AlpicT cluster highly supports all the innovative business models, among which the E-Commerce is a concrete example. The AlpicT mission aims at boosting the economical dynamics for the benefit of the TIC domain actors based in Western Switzerland. It is fully integrated in the new economical development policy of that region which focuses on reinforcing the promotion of the economical, technological and industrial potentials, both at the national and international levels.

More than ever, a good referencing on shopping search engines is now playing a key role in convincing shoppers that are about to buy.

Today, 61% of the online shoppers use comparative tools before placing an order… The shopping guides have become public hubs where consumers get information about the products, share their experience and review opinions and critics to reassure themselves before buying. Marketers must make sure they put as much information as possible on these hubs, in order to earn consumers’ trust and thus increase the received clicks quality and sales.

Contrary to the auction-based models, LeGuide.com displays search results in relation to the relevance and popularity of its partners offers, which benefits to both marketers and consumers. Thomas Garnesson, LeGuide.com Group’s Commercial Director Europe, will explain to marketers how to make the difference with their competitors in this type of model.

The benchmarking has generated e-commerce web sites clones. The latter have evolved towards similar a look and feel and today, very few e-commerce web sites make a big difference with their competitors.

Come and discover practical ways to improve your visitors shopping experience to:
- differentiate your site on the Web
- improve your web site interactivity
- increase your conversion rates and your sales

As the office photo lab pioneer, PackshotCreator will guide you, in particular for:
- high definition visuals, enabling close zoom-in
- interactive rotating views of your products (360°)
- regular updating of your products photos

In 2009, e-marketers have announced that they will concentrate their efforts on valuing their products. They try to enhance their products sell sheets and catalogs with additional views. More than 25% are planning to include 360° rotation or 3D views. Make a real difference now!

Come and discover how you can benefit from a worldwide market with the help of our e-marketing and e-logistics expertise.

Which way should you choose to ensure your project is successful?
- E-commerce solution: which option choosing?
- How and where administer your stock?
- Who prepares your orders?
- How to deliver worldwide?
- Who will provide after-sales services?
- How to handle goods returns?

Your products bear distinctive characteristics (serial number, constant temperature, dangerous materials, sensitive products, etc.)? We can answer your questions.