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E-Marketing: which E-Mix for online success (1/2) (Registrations closed)

Session on Thursday May 28, 2009 - 9:00-12:30

Theme:E-Marketing RoomS4

Numerous means and tools are available for announcers to increase their sales and visibility. Referencing, sponsored links, portals trading space, price comparing sites, affiliation, marketing video, mobile marketing, etc : all these tools should be assessed, compared… and then integrated.
The past months have shown that marketing strategies and e-marketing are deeply related.
Come and discover the ingredients for a good marketing mix !

Presentations schedule:
9:00-9:45 Wokup Mobile Marketing System: integrated system for multimedia campaign management for mobile phones.



Mobile phones are ideal promotion tools that enable to reach your target anywhere and anytime. But developing and carrying out a multimedia campaign is a complex task due to the diversity of the terminals standards and mobile channels. This complexity is often incompatible with the dynamics of the events to promote. Wokup presents an integrated system that enables to carry out interactive multimedia mobile campaigns in a few hours only.

Speaker :


Mr Pascal ROCHER,
Directeur commercial, WOKUP
 

9:45-10:30 Intervention en cours d'élaboration

Speaker :


Mr Fabrice MEGANGE,
Directeur Commercial, 1ST-AFFILIATION
 

11:00-11:45 Intervention en cours d'élaboration

Customer :


Mr Etienne BOURDON,
Directeur Marketing, LAREDOUTE SUISSE
 

Speakers :


Mr Andy TREICHLER
 


Mr Immo HUTTE,
Head of Client Services, TRADEDOUBLER
 

11:45-12:30 Which domain names to be visible on the Internet ?

180 million domains registered worldwide, 270 existing extensions, which should double in the coming years... The stakes of domain names are transverse (marketing, communication, information technology, legal compliance...). Find out how to master them and to shape a domain name into a strong competitive advantage.

MailClub will provide you with the latest news about domain names and will present the tools you can use to optimize your domains (worldwide management, supervision, statistics…).

Speaker :


Mr Jean-François POUSSARD,
Rédacteur en chef, MAILCLUB
 

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