Olivier ANDRIEU, ABONDANCE, will present best practices for referencing and E-commerce web sites optimization techniques for search engines.
Target :
This module provides the basic concepts to know more about the subject without specific knowledge about referencing.
FEE : €280 excl. VAT
- Some figures on the search engines market in France and worldwide.
- Web sites traffic breakdown and search engines traffic ratio.
- How do search engines work ?
* Spider/robot systems
* Create and update an index
* How to quickly reference a web site on search engines?
* Current importance of indexability
- The Long Tail concept
* Presentation of the concept for the e-commerce sector
* Using it for a referencing strategic purpose
- Choosing the referencing key words
* Available online tools
* Basic advantages and feasibility
- Major pertinence criteria for search engines
* Title tag
* “description" and "key words" Meta tags: are they still worthwhile today ?
* Text and content enhancement
* Urls format
* Links format
* Internal and external netlinking strategy
* Implement adapted factsheets for the engines pertinence criteria.
- Implementation strategy of a referencing process
* Different steps of a referencing project
* Choosing a potential provider
- Conclusion
Mr Olivier ANDRIEU,
Consultant, ABONDANCE
Reproducing
this information in any form whatsoever and without prior authorization is
strictly forbidden. E-Business reserves the right to publish and modify this
information without prior notice.
Conferences 
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