The available tools for a company to keep in touch with its customers become more and more varied and numerous: telephone, mail, e-mail, fax, SMS, web call-back, etc. In its day to day relationship with its customer base, the company needs to know how to manage its customer whatever the channel it is using. This task is facilitated by multichannel management, analysis and segmentation tools, for prospecting, acquiring and/or developing customer loyalty.
To be discovered and experimented !
In the current economical situation, e-marketing projects must be financially justified and generate fast ROI. A simple and analytical way of facing this challenge consists in introducing the Customer Value concept in your e-marketing (in other words, make sure each action towards your prospects or clients is profitable). Considering the drastic budget cuts resulting from today’s context, this conference will provide you with a few tips to turn your e-marketing costs into profit and revenues.
Mr Jean MENEVEAU,
Manager
Taha BENMRAD,
Managing Partner
Marketing leaders such as Voyages-sncf.com, Fnac, La Redoute, Ventes Privées, Nespresso, Meetic, CDiscount, Orange, EMI Music, Crédit Agricole, ... develop and automate their online interpersonal marketing strategy on the software platform Neolane.
This conference will illustrate from existing cases with these clients, the e-marketing best practices that can boost recruiting, develop customer loyalty and increase sales. There will be a special emphasis on the following topics:
- Examples of creation and automation of truly One-to-One personalized emails, based on profiles and behaviours.
- Examples of measurement of added-value and additional ROI generated by this personalization level.
- Transactional emails : examples of emails implementation and personalization service and management in the marketing strategy to develop customers experience and sales.
Mr François LAXALT,
Responsable Marchés et Innovations, NEOLANE
Once your internet users have become visitors of your site, find out how Toluna’s solutions can help you :
- Better know your market and the reputation of your internet site.
- Post-Test your communication campaigns in a few hours.
- Define profiles and your understanding of your site visitors’ expectations.
- What are they looking for ? What do they want to find ? What are their favourite topics ?
- Set your customer satisfaction barometer yourself.
- Question the «abandonnists» ? Why don’t they move to the payment phase ?
Find out how Toluna’s solutions, QuickSurveys, AutomateSurvey and PanelPortal, help get immediate answers to these questions.
Toluna’s online survey solutions are used by more than 200 companies including :
Voyages SNCF, Truffaut, Barclays Bank, British Airvways, La Voix du Nord, Galeries Lafayette, BestWestern, Norauto, VertBaudet, M6boutique, Condé Nast, Bouygues Telecom, APEC…
Mr William YATTAH,
Directeur Département Digital Research Solutions , TOLUNA
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