Numerous means and tools are available for announcers to increase their sales and visibility. Referencing, sponsored links, portals trading space, price comparing sites, affiliation, marketing video, mobile marketing, etc : all these tools should be assessed, compared… and then integrated.
The past months have shown that marketing strategies and e-marketing are deeply related.
Come and discover the ingredients for a good marketing mix !
The equation 1+1=3 has never been so true as in the e-marketing case. A fair combination of webmarketing tools enables to increase the performance for each of these tools. Virtua proposes typical examples and the most significant case studies to help you understand how it works.
Benefit from our experience to increase your own e-marketing impact by choosing the right e-mix !
Mr Steve SAVIOZ,
Co-Director, Head of webmarketing, VIRTUA SA
In 2009, the world is changing… and new opportunities are emerging !
- « mobile commerce »: the mobile phone is becoming a true payment medium,
- « self marketing »: in a competitive world, people are encouraged to create their own brand,
- « green power »: green does not only represent the dollar’s colour any more,
- and new searching methods, social networks and geo-marketing are developing…
Mr Fabrice PERRIN,
Engagement Manager, BLUE INFINITY
Mme Renata MOLLIET,
Head of Marketing and New Media Rouge FM, Radio Lac et Rouge TV, ROUGE FM
Mr Laurent TATON,
Président, NOSIBAY
The unique web site is no longer the rule. You now need to be present wherever the new audiences are: social networks, mobile phones, personalized home pages, etc...
Multiplying online contacts online with your clients and prospects opens new opportunities and new challenges for marketers.
During this presentation, we will start with an overview of the existing platforms' stakes, with a focus on social networks (Facebook, MySpace) and mobile platforms (iPhone, BlackBerry, Android, S60, Windows Mobile).
As a second step, we will make a demo of WidgetAvenue’s solutions that enable to create, distribute and track universal widgets that are compatible with all platforms.
Mr Emmanuel PRAT,
CEO, WIDGETAVENUE
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