How Do I Track Call Only Ads?


  • Sign in to your Google Ads account.
  • Click the tools icon in the upper right corner of your account.
  • Under “Measurement,” click Conversions.
  • Click the plus button .
  • Click Phone calls.
  • Select Calls from ads using call extensions or call-only ads, then click Continue.

How can I track ad calls?


  1. Sign in to your AdWords account.
  2. Click the Tools tab, and select Conversions from the drop-down menu.
  3. Click the + Conversion button.
  4. Select the “Phone calls” option.
  5. Select Calls from call-only ads or ads using call extensions.
  6. Click Name.
  7. Click Value.
  8. Click Call length.

What is a call only ad?

Call-only ads are designed to encourage people to call your business, and can appear only on devices that make phone calls. When a potential customer clicks your ad, the ad places a call to you from their device.

How do I make a call only ad?

To create your new campaign:

  • Sign in to your AdWords account.
  • On the Campaigns tab, click the +Campaign drop-down menu, and select Search Network only.
  • Add a name for your campaign.
  • Choose the campaign type Call-only – Ads that encourage people to call your business.

Does Google track phone calls?

Google Analytics cannot track phone calls on its own. You can also use Google forwarding phone numbers to track calls made directly from your Google Adwords ads. Through conversion tracking in Adwords you can determine how many phone calls you are getting from each of your ads.